Image is everything.

We make yours unforgettable.

Founded in 2010, CRU is a Los Angeles branding and design studio built for sports, hospitality, luxury, and lifestyle brands.

We pair high-end visual execution with deep industry knowledge to craft custom brand systems that command immediate authority.

Founder and Creative Director Domingo Roma established CRU on a straightforward premise: deliver maximum commercial impact through a focused, senior-led model with zero unnecessary layers.

Meet the Founder

Domingo Roma
Founder & Creative Director

With over 25 years of experience shaping visual identities across luxury, entertainment, and sports, Domingo Roma built CRU as a founder-led studio. His background includes leading brand design for major landmarks like Wynn Las Vegas, Staples Center Premium Seating and Top Rank Boxing.

When you partner with CRU, you work directly with Domingo. Strategy, creative direction, and key design choices stay with a seasoned lead throughout the entire client lifecycle. No handoffs to junior staff. No game of telephone with account managers. Just raw expertise and direct communication.

Start Your Breakthrough Project

Ready to reimagine what’s possible? Send us your vision and let’s disrupt the ordinary together.