Image is everything.
We make yours unforgettable.
Founded in 2010, CRU is a premier creative agency specializing in branding and design, delivering transformative visual identities and strategic solutions for businesses in the Sports, Entertainment, Hospitality, and Luxury sectors.
Headquartered in Los Angeles, CRU combines cutting-edge design and expertise with a deep understanding of these dynamic industries, crafting bespoke experiences that elevate brands to iconic status.
Founder / Creative Director Domingo Roma established CRU to deliver big impact with a small, focused team.
Meet the Founder
Domingo Roma
Founder & Creative Director
Domingo Roma is a brand architect with over 25 years of experience shaping iconic identities in sports, entertainment, hospitality, and luxury. As the leader of CRU, he leads a boutique, founder-driven studio focused on elevated visual systems, packaging, campaigns, and activations. His process is precise, collaborative, and highly responsive. Clients value the direct access, clear communication, and consistent quality that define every project.
The majority of CRU’s work comes through client referrals, a reflection of long-term relationships built on trust and results. Versatile across aesthetics and design styles, Domingo adapts to the unique voice of each brand while maintaining an elevated standard of craft. Building top brands like Staples Center Premium Seating and Top Rank Boxing, he brings deep expertise across brand identity, art direction, and high-impact creative execution.
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